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The Company is owned by the PRS Group of Companies [known as PRS Group], whose current Chairman is Mr. Sushil K. Premchand. He is a qualified Chartered Accountant from the UK and belongs to the third generation of the Premchand Roychand family of Mumbai, India.

The Company is guided by a Board of Directors, consisting of eminent professionals from the industry. The day-to-day operations are managed by an independent team of professionals, under the able leadership of Mr. Nityanand S. Shenoy, who is the President & Managing Director.

Mr Sushil Premchand

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Sushil Premchand is directly responsible for implementing client acquisition strategies. He has over 40 years of experience in dealing with both large global entities and typical SME businesses. As Chairman of the PRS Group, Mumbai, he is responsible for the business in Switzerland and India, and ensures that PRS Services’ Swiss client service standards are maintained in India. He also exercises oversight on the Group’s own portfolio of intellectual property, comprising 24 patents, to which about 10 are added annually.

An economics graduate of the University of Bristol [1964-67] and a fellow of the Institute of Chartered Accountants in England and Wales [admitted in 1971], Sushil joined the family business in 1985. He had previously spent fourteen years with the international accounting firm, Arthur Andersen, in London, Hamburg and Zurich, and four years as the General Manager of the Zug subsidiaries of the British multinational, Associated Communications Corporation.

He is a past president of the Swiss-Indian Chamber of Commerce and continues as Honorary President and Board Member. In 2004, he was appointed to the Advisory Board of Directors of the Foundation of the American Academy of Ophthalmology. Sushil has lived in Switzerland since 1977 and travels to India six to eight times a year to monitor the activities of the family business. He has long espoused the cause of Swiss SMEs, which he believes are inadequately represented in India.

Mr Nityanand Shenoy
President & Managing Director

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Nityanand Shenoy completed his B-Tech (Mechanical Engineering) from NIT, Surathkal in 1983 and joined Mico-Bosch as a Technical Graduate Trainee. After a short two year stint, he joined the Indian Institute of Management – Bangalore to complete his MBA (Marketing & Finance) in 1987.

He then joined M/s. Godrej and Boyce in June 1987 and worked in the Marketing Department of their Industrial Business Division.

In 1990 he joined the Permacel division of Johnson & Johnson Limited as Product Manager and within a short span of five years was designated as General Manager (Marketing).

In 1999 when the PRS Group bought out the Permacel division from J&J, Nityanand Shenoy joined the newly-christened company PRS Permacel as Vice President-Marketing.

From 2000 until the present date, he has held various positions, such as Head of Kavach Business, SBU Head of Automobile Business and Executive Director (Operations), before being appointed as President & Managing Director in January 2011.

Mr Shenoy is a well-known figure in the brand protection industry in India and has been a speaker in this area at many domestic and international forums. He is also well known in the printing industry, especially in the area of automobile graphics. In addition, Mr. Shenoy is the joint holder of many technical patents in the area of brand protection and printing.

Leadership Team

Dinesh Anam
Head- R&D Innovations

M. Ramakrishnan
Vice President Standard Product company

Mr. S.S.S. Sikka
General Manager Automotive Business

Mr. R.S. Oberoi
General Manager Industrial Division

Mr.Rajesh Vaity
Deputy General Manager – Marketing

Mr. Joseph George
Assistant General Manager - Finance

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