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Permacel was originally founded in 1927 as the industrial products division of the health care giant Johnson & Johnson to produce and market masking tape. Over the years Permacel has grown to be one of the world´s leading companies in tapes, with a large range of innovations to its credit. It is believed that the name PERMACEL was derived from ´Permanent Cellulose Tapes´. The ubiquitous CELLOTAPE, still used  today, was originally made by PERMACEL. In addition, Permacel ‘Duct Tape’ was the only tape selected by ‘FORTUNE’ magazine in its ‘Products of the Century’ series (November 22, 1999, page no.81).

In India, Permacel started its operations in the late 1950s as a division of Johnson & Johnson (India). The initial years saw Permacel establishing itself as the Indian leader in tapes manufacturing. In the late 1960s, Permacel entered the label-making business, pioneering specialty-printing technology in India.

By the late 1970s, being in the forefront of innovations and technology, Permacel was the market leader for labels, insulation and specialty tapes  in India.

In the global restructuring process, the worldwide business of Permacel was sold by Johnson & Johnson in the early 1980s. Permacel India was an exception and continued as part of Johnson & Johnson (India) till it was taken over in August 1999 by the Premchand Group [now called PRS Group]. The new company was named  PRS Permacel Private Limited.